Readership

With our broad content offerings, Mongabay’s audience consists of several diverse user groups

  • The general public, primarily people interested in nature and the environment; wildlife; life sciences; and travel.
  • The research community, including scientists, graduate students, and technical/policy experts.
  • Civil society, including activist and conservation groups.
  • Public sector, including multi-lateral development agencies like UN agencies and the World Bank; state agencies like the U.S. State Department and Indonesia’s Ministry of Environment and Forestry.
  • Educators and students, K-8; high school; college; and graduate levels. Mongabay offers the kids section for younger students and the news and rainforests sections for middle school and up.
  • Companies in natural resources sectors.
  • Corporate Social Responsibility (CSR) and sustainability officers.
  • Policymakers, especially in tropical countries.
  • Foundations and other philanthropic entities focused on environmental issues.

Between January 1, 2010 and May 31, 2015, Mongabay.com averaged 1.92 million unique visitors per month while WildMadagascar.org averaged 70,000 unique visitors per month and Mongabay.org 7,000. For the 12 months ending May 31, 2015, Mongabay.co.id averaged 153,000 unique visitors per month.

 

Demographic data for news-mongabay-com.mongabay.com for the 12 months ending May 31, 2015.

This data is based on a combination of user surveys and information from Alexa, Google Analytics, and Quantcast.

Geography

  1. US 41.5%
  2. UK 8.3%
  3. Canada 5.8%
  4. Australia 4.5%
  5. India 4%

 

Gender

Male 52%

Female 48%

 

Age

  1. 25-34 29.2%
  2. 35-44 18.1%
  3. 45-54 15.7%
  4. 18-24 15.6%
  5. 55-64 12.9%
  6. 65+ 8.5%

 

Top Interests by Affinity Category

  1. News junkies & avid readers
  2. Travel buffs
  3. Technophiles
  4. Pet lovers
  5. TV lovers

 

Education

85% of readers went to a 4-year university (31%) or completed a masters (36%) or PhD/MD program (18%)

 

Income

25% of readers have a household income of $100,000 or more, including 10% who earn more than $150,000 a year